INSPIRATION – What is a mini fair and how do you create the perfect one?

TIPS! How to create successful mini fairs!

Organizing a mini fair is a smart way to attract the right audience to get to know you and your offer. A mini fair provides space for interaction and business exchange in a smaller, more manageable way. One place that really stands out for organizing such events is Eric Ericsonhallen on Skeppsholmen, a perfect venue for organizing a mini fair.

What is a Mini Fair?

A mini fair is a concept that allows different actors to bring together several parties in a specific industry or niche. This smaller scale creates an intimate atmosphere that fosters meaningful interactions and business relationships. Mini fairs are ideal for companies, organizations and industry experts who want to present products, services, network or share knowledge within a focused yet relaxed format.

Eric Ericsonhallen on Skeppsholmen: The perfect place for mini fairs!

The Eric Ericson Hall on Skeppsholmen is an ideal place for organizing mini fairs. This impressive venue has the capacity to accommodate large parties of several hundred people while providing an intimate feel for smaller events. Its flexibility makes it suitable for 10-40 exhibitors, depending on the need for exhibition space. Whether it’s public events or companies that want to showcase products in an accessible way, Eric Ericsonhallen is the perfect choice. The venue is extremely beautiful and magnificent and hard to beat with its central location with wonderful views of the Royal Palace and Skeppsbron.

Four tips for successful mini-fairs in Eric Ericson Hall:

IDENTIFY YOUR TARGET AUDIENCE

Varied mini-fairs for different target groups The versatility of the Eric Ericson Hall makes it ideal for different types of mini-fairs. Exclusive watch exhibitions, food fairs with several restaurateurs, wine fairs and wedding fairs are just a few examples of events that have been successfully held here. The central location also makes it easily accessible to all participants.

UNLEASH YOUR CREATIVITY AND USE THE SPACE TO YOUR ADVANTAGE

Flexibility for customization and creativity: One of the most significant advantages of the Eric Ericson Hall is its incredible flexibility. The space can be adapted and redesigned according to your wishes and needs. This gives organizers the opportunity to create a unique atmosphere and design for each mini fair, making each event on-brand and memorable.

HOW TO BRING TOGETHER THE INFLUENCERS IN YOUR INDUSTRY

Influencer & press screenings: Eric Ericsonhallen is perfect for gathering the press and influencers for press screenings of news, for example. The grand and exclusive setting of the venue makes it the perfect place to create awareness of new products and services. The atmosphere makes an impressive first impression and creates a positive connection with the brands presented. It’s also a place many people want to visit, and your guest list is more likely to be satisfactory if the location and venue are attractive and appealing.

HOW TO CREATE THE FEELING OF EXCLUSIVITY

Creating exclusive experiences for selected groups: Eric Ericsonhallen has become the place for exclusive experiences aimed at specific target groups. By holding events such as exclusive product exhibitions or wine fairs with the possibility to target specific stakeholders and create a more personalized experience.